Venetoclax Implementation Guide

The venetoclax global brand is a complex brand with varying guardrails across indications, including an indication not in the venclyxto label, and across global affiliates. To help local affiliate reps navigate these guardrails, we created an implementation guide that reinforces the venetoclax brand story, provides insight on how the story can be tailored for certain HCP types, and highlights key new data. The tactic also includes guidance for how to discuss the venetoclax-based indication not in our label, which must be presented in a non-promotional, educational nature.